How to Find Your Target Audience
When building your brand and online presence, you must know who your target market is and what type of people you want to appeal to. This is going to help shape the logo, colors, and what kind of content you will be creating and posting. This process is a two-way process where your content will be naturally best suited to certain people, they will be attracted to your stance on things and goals that you set, but you can also tailor the content to expand that group and appeal to other people.
Find your target market
In order to find your target market first address what your goals are, what your brand stands for, what it is meant to convey, and then what type of people are most likely to benefit from that. Your target market is going to be looking for your content and searching for what you have to offer, and it is your job to find a way to get your website and your content into their hands.
Often a target market has similarities to the person who has created or is adopting a brand. This is a natural attraction between two things that can work together to make each other stronger. Any company or person can grow stronger by working with and using resources that have the same aim and goal as them, so we seek out that which feels familiar yet challenging and aligns with our own values.
Determined the values and the mission of your brand
Once you have determined the values and the mission of your brand, look into where you are most likely to find those people. This can be done through market surveys, online research or polls, or reading previous market surveys that are posted online. If your target market is closely related to you and your own life, then you can find them in the places that you frequent, the social media sites you most often use, and the areas that your friends and colleagues go to find information when you need it.
Important to have an online presence
With the rise of social media, there has been a change in how people communicate and how they find the brands that they love. It is important to have an online presence and to use social media to reach new people. Your brand colors and image should be consistent over all of the platforms that you use and be sure to link each back to your original website where they will find all of the information in one place.
A website can show all of your information, posts, photographs, and other posts and resources. You can easily be contacted through your website and it allows for more interactive posts, forms, and a larger group of resources than can easily be displayed on social media. The tone can change between media sites to suit the specific site and this will allow for a more targeted approach that will appeal to users of all different types of social media.
You can target information
When you have the basis of your brand set and you have decided who your target market is, you can target information and resources for them, and advertise or share in those locations that they are most likely to frequent whether that be a local notice board or paper or if it is on various social media platforms. The people who are most interested in your branding are already looking for you, you just have to get your information into the places that they are looking.
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