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Entrepreneur

YEAR in REVIEW 2024

2024 in Review: Wins, Lessons, and What’s Next in 2025

As we close the chapter on 2024, I’m taking a moment to reflect on the journey—because wow, what a year. Some wins made me want to pop champagne, lessons that tested me, and shifts that felt like turning points.

So, here’s my look back at the year that was, plus a peek at what’s ahead for 2025.

Memorable Moments of 2024

→ Passed All Checks for Lizzy’s $9 Party
This milestone made me feel like I could take on the world. It proved that showing up, staying committed, and believing in my process pays off.

→ Sweet Messages from My Emails
I’ll never forget the heartfelt replies I received from my community this year. Knowing my words resonated with someone on the other side of the screen? That’s the kind of magic that keeps me going.

→ Realizing I Want to Do Things My Way
2024 was the year I stopped chasing cookie-cutter strategies and started leaning into what felt aligned for me. No more following rules that don’t fit—I’m paving my path.

→ True Affiliate Marketing Success
I finally started earning real income through affiliate marketing, which felt amazing. The best part? It came from sharing products and services I genuinely believe in—no sleazy tactics required.

2024 Wins 🎉

→ Showing Up, Even When It Felt Hard
I prioritized authentic connections this year, even when it wasn’t easy. That’s a huge win for me.

→ Taking Imperfect Action
I let go of the need for perfection (mostly) and started taking messy, forward-moving steps. Progress, not perfection, right?

→ Growing My Knowledge & Skills
From investing in courses and memberships to experimenting with new strategies, 2024 was a year of learning—and that learning is already paying off.

2024 Challenges (and the Lessons They Taught Me) 💪

Balancing Creativity with Rest
Burnout came knocking a few too many times this year. Lesson? Rest isn’t a luxury—it’s fuel for your creativity. In 2025, I’m fiercely protecting my downtime.

Overthinking and Self-Doubt
Perfectionism and fear of judgment held me back more times than I’d like to admit. The lesson here? Keep taking imperfect action. Growth doesn’t come from standing still.

Juggling All the Things
Trying to do it all left me stretched thin. Lesson? Simplify and focus on what lights me up most.

Navigating Slow Growth
There were moments when I felt like progress was too slow. But I’ve learned that sustainable growth is worth the wait. Lesson? Trust the process.

2024 Teachers Who Made an Impact

This year, I had the privilege of learning from some incredible mentors:

→ Tara Reid: Tara’s blend of mindset and strategy helped me push past self-doubt and embrace action over perfection.

→ Christina from Passive Income Journeys: Christina showed me that passive income isn’t a pipe dream—it’s doable with the right mindset and steps.

→ Evelyn Weiss: Evelyn taught me to focus on what matters and scale without the hustle.

To these incredible women: Thank you for your wisdom and showing up so fully for your communities.

my word is aligned

What’s Ahead in 2025

This year, my word is aligned. I’m stepping into 2025, focusing on doing things that feel true to me—no more forcing, overthinking, or chasing what doesn’t fit.

Here are my top goals:

  1. Prioritize Depth Over Width
    Instead of spreading myself thin, I’m going deeper with what I’ve already built. This means nurturing The Introvert Brand Collective and refining my current offerings.
  2. Grow Affiliate Marketing Income
    In 2024, I got my first taste of authentic affiliate marketing success. This year, I’m doubling down—sharing what I love and experimenting with new strategies.
  3. Show Up Authentically
    In 2025, I’m letting go of the fear of judgment and showing up as my real, raw self—whether it’s responding to messages, creating content, or building community.
  4. Protect My Time & Energy
    Rest is a priority this year. I’m setting boundaries, scheduling downtime, and saying no to anything that doesn’t align with my vision.
  5. Celebrate the Wins
    Big or small, every win deserves a moment of recognition. This year, I’m making space to celebrate progress instead of rushing to the next thing.

Wrapping It Up

2024 was a year of growth, reflection, and stepping into my power. As I look ahead to 2025, I feel ready to embrace aligned action, sustainable growth, and the messy, beautiful process of building a business and life on my terms.

To everyone who’s been part of this journey—thank you. Here’s to a new year of bold moves, imperfect action, and moments worth celebrating.

What are your goals for 2025?

TAGS:Brand AwarenessbrandingBranding for Introvertscommunicate
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A big warm hello to all of you!! My name is Simone and I'm the online dreamer behind Brand & Palms. Most of my days I spend in creative pursuits and love every minute of it. I'd love to get to know you a little better, comment below and come say hello!

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  • 5 Simple Steps to Create a Brand That Feels Like Home

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