several brands that are similar There will often be several brands that are similar to each other with their own take on them. They may share similar views, goals, colors, and opinions, but will be different enough that people will find themselves more aligned with one or the other. The brand in[...]
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purpose
A brand is a way to communicate what your intent is, what you believe in, what your goals are, and what your company purpose is. By preparing a brand and maintaining it you make your business or you easily differentiated from others and easier to find online