Hi friend. This is the one place to check when you're designing a graphic, writing a caption, or just need a gut check on whether something feels on brand. No need to memorize it. Just come back whenever you need it.
Quick tour: colors and fonts first, then how we sound (voice and tone), then how things should look and feel (imagery and style). There's a one screen cheat sheet at the very end for when you just need the fast version.
Look & feel
Color Palette
Eight colors, and that's the whole palette. White Coffee and Cultured carry most backgrounds. Dark Gold and Cologne Earth Brown carry the accents and headlines. Everything else comes in for texture, softness, and highlights. Click any swatch to copy its hex code.
Pairings that work
Dark Gold or Cologne Earth Brown text on White Coffee or Cultured backgrounds. Dust Storm as a soft highlight block behind Arsenic text. Keep most layouts to two or three colors at a time.
Skip this
Light text, like Dust Storm or Dark Vanilla, on light backgrounds. It disappears, and nobody can read it on their phone in the sun.
Look & feel
Typography
Four fonts, four jobs. IvyPresto and Amaro are your real font files now, loaded right into this page. IvyPresto is shown in its Thin weight since that's the file you sent over. Send a Regular or Semibold file too if you'd like a heavier option for headlines.
Explore your brand on your terms
Headers
IvyPresto
Big emotional moments, page titles, section openers. Elegant, a little editorial, never shouting.
Cozy support, always
Subheaders
Oswald, Light, Uppercase
Eyebrows, labels, small structural moments. Always uppercase, always with a little breathing room.
Your brand should feel like you, not like a trend.
Body copy
Poppins, Regular
The workhorse. Every paragraph, caption, and button lives here.
biz besties
Accent, optional
Amaro
A sprinkle, not a sentence. Save it for a single word or a short quote, never a full paragraph.
How we sound
Voice & Tone
Brand & Palms sounds like your warm, creative best friend. The one who says "okay, deep breath, we can make this easier" and actually means it.
—
The one non negotiableNever use em dashes or en dashes in body copy. Use a period, a comma, or a line break instead. Every time.
Say this
heart-led entrepreneursbuild your brand your wayon your termscozy supportgrow with intention, not pressurelet's make it feel easierbiz bestiesself-paced and soulful
Not this
crush itdominatemassive actionboss babescale fastno excuseshustle harderlast chance, act now
Not us
Ready to dominate your niche? This is your last chance. Don't miss out, act now!
Us
Curious what this could look like for you? Come take a peek. No pressure, just an invitation.
How it looks
Imagery & Visual Style
Think warm sunshine, soft textures, and a little bit of palm tree energy. Nothing stark, nothing cold, nothing that feels like it belongs in a corporate deck.