The Girl Behind the Brand
Hey, I’m Simone—the creative heart behind Brand & Palms.
I help heart-led entrepreneurs simplify, design, and grow their businesses with digital products, courses, and memberships that actually create freedom.
This is your cozy corner of the internet where you’ll find tools, resources, and support to build a business that feels good—and works for you.
Mama to 2 Lovely young adults Authentic Branding + Heart-Led Creator Built a biz—on my terms! Help you cut through the noise Dreamer / Mama / Introvert
You’re out there making your dreams come true—and I’m cheering you on.
I didn’t set out to build a business—I set out to build a life. A life with more freedom, more creativity, and more space for the things (and people) I love. But the truth? Starting out wasn’t easy.
Like so many entrepreneurs, I thought success meant hustling harder, juggling endless to-do lists, and pushing through—even when my health and happiness were taking a hit. I quickly realized that wasn’t the freedom I was chasing. It took me years (and plenty of trial and error) to figure out how to build a business that actually supports my life instead of draining it.
I leaned into my strengths as an introvert, my love for design, and my passion for creating. I discovered the magic of digital products, courses, and memberships—and how they could not only transform my business, but give me the time and flexibility I’d been dreaming of.
Now, I’m on a mission to share that with you. Through Brand & Palms, I help heart-led women create businesses that feel aligned, sustainable, and joyful. Because building your dream shouldn’t mean burning yourself out—it should feel like coming home.
The Values That Center My Work
Heart-first
Authenticity
Heartfelt Connection
Thoughtful
Empowerment
My Story in 6 Questions (Quiz Style!)
You May Be Surprised to Learn:
I’m actually super shy, even though I put myself out there online. Hitting “publish” still makes my heart race sometimes. But I’ve learned that showing up imperfectly is better than staying hidden.
Why I’m in my Dream Job:
Because I get to mix creativity with heart every single day. Helping women design businesses that feel aligned lights me up more than anything. Plus, the freedom to work on my own terms is priceless.
When I’m not working, you can find me:
Walking my dogs (they always steal the show 🐾). Spending time with my hubby and two amazing young adults fills my heart in the best way. I also love watching a good series.
My happy place is:
The sea. I live in the Netherlands, where palm trees are sadly not part of the scenery, but the ocean is my true sanctuary. One day, it’s my big dream to live right by the water.
What I can’t live without:
My husband Wesley, our two amazing kiddos, and our dogs—they’re my everything. They all make me laugh, keep me grounded, and remind me daily what truly matters in life. Everything else is just a bonus.
What Am I most proud of?
Building Brand & Palms from the ground up while juggling life, loss, and health challenges. It hasn’t been easy, but it’s proof that dreams can be built one small step at a time. I’m proud that I didn’t give up.
Here’s a Little Secret
It’s the one that changed everything for me—and can for you too.
Digital products, courses, and memberships have been my game-changer. They let me support women in a deeper, more meaningful way—while giving me the freedom to live and work on my own terms. I believe wholeheartedly in the power of these tools to make a positive impact—not just in my life, but in yours too.